About Us
Built for dealerships. Designed for how customers actually communicate.
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Prima Lead helps motor dealerships communicate with customers professionally, efficiently, and at scale using WhatsApp — across Sales, Service, and enquiry qualification.
We believe WhatsApp should be structured, visible, and dealership-owned, not informal or locked to personal phones.
Why Prima Lead exists
Dealerships face a growing communication gap:
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Customers expect instant WhatsApp responses
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Teams are overloaded with calls and admin
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Leads are poorly qualified or lost
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Conversations lack visibility and structure
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Prima Lead was created to solve these challenges practically, using technology designed specifically for automotive retail environments.
Founded from the dealership floor
Prima Lead was founded by Joel Glover, whose journey in the motor industry began on the showroom floor.
In 2008, Joel started selling vehicles at Hyundai East Rand. Working closely with customers, Sales Executives, Service Advisors, and managers revealed a simple truth:
Effective communication is the foundation of customer trust, retention, and repeat business.
Prima Lead was built to enhance - not replace - existing dealership systems, using WhatsApp as a bridge between dealer and customer in a way that feels natural, structured, and practical.
Every feature is shaped by real dealership experience, with a focus on ease of adoption and measurable value.
Our Commitment
We are deeply committed to building practical, future-focused WhatsApp solutions for the motor industry.
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Our focus is simple:
✅ Help dealerships communicate better
✅ ​Help customers feel confident and connected
✅ ​Help our clients gain a lasting competitive edge
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Ready to see it in action?
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